CES 2024: all the TVs, laptops, smart home gear, and more from the show floor

Beauty tech is here at CES.

While CES is known for wacky displays, laptop concepts, and TVs galore, the show’s opening keynote this year is from L’Oréal. The beauty company kicked off the show talking about how AI, augmented reality, and gadget innovations can democratize beauty tools and lead to greater sustainability by saving water and electricity.

It also showcased some of its existing tech, like its HAPTA lipstick applicator for folks with limited mobility, a wearable headset that can deliver scents based on your emotions, and a Giorgio Armani skin profiler. L’Oréal also had Eva Longoria come out to talk about its Colorsonic at-home hair dyeing gadget because celebs — they get gray hair just like us.